KHADIJA SENIHJI; SADDIK ILYASS. L’IMPACT DE L’INTELLIGENCE ARTIFICIELLE SUR LA PERSONNALISATION MARKETING ET L’OPTIMISATION DE L’ENGAGEMENT CLIENT. International Journal Of Applied Management And Economics, [S. l.], v. 2, n. 17, p. 309 –, 2025. DOI: 10.5281/zenodo.18046151. Disponível em: https://www.ijame.com/index.php/IJAME/article/view/321. Acesso em: 2 jun. 2026.