ZINI HASNA; FASLY HAKIMA; BOUHALI FATIMA; MEDROMI HICHAM. The Intellectual Structure and Evolution of Artificial Intelligence in Digital Marketing: A Bibliometric–Thematic Analysis and Capability-Based Framework. International Journal Of Applied Management And Economics, [S. l.], v. 2, n. 21, p. 188 –, 2026. DOI: 10.5281/zenodo.21671336. Disponível em: https://www.ijame.com/index.php/IJAME/article/view/435. Acesso em: 29 jul. 2026.