Optimization of Logistics Operations Through the Implementation of New Technologies of Industry 4.0: Case of Products with Dynamic Demand within a Moroccan company

Abstract

ABSTRACT

As technology permeates the world day after day, its influence affects all fields including manufacturing companies, especially the logistical aspect, given its extreme importance and direct impact on the company’s development and the success of its transactions.

Nowadays, the implementation of new technologies in the logistics sector is no longer seen as a decision for companies to make or not, but as a commitment that they must make in order to keep up with the competitive level of the market and, as a result, achieve their goals by improving their management methods.

Although the integration of new technologies has been applied for years within many multinational companies, it still poses an issue for several local companies in developing countries that are also trying hard to provide what is needed to introduce the required technology into their operations.

The delay of a large number of local companies in integration new technologies is either due to the lack of competition in the market, or the lack of qualified competencies, or attributable to weak customer requirements, as well as the high costs of introducing technology.

We tried through this paper to address an empirical study of the impact of new technologies on logistics performance of manufacturing companies, through a local Moroccan industrial company, which knows a dynamic demand, and not much time has passed since they started integrating modern technology in their operations.

KEYWORDS: Supply Chain, Transparency, Executing times, Logistics costs.